Spotlighting Standout Success
Other people responding positively to you
because you created a success they value
In September 2013, Joey Prusak was a 19 year old store manager of a suburban Minneapolis Dairy Queen. One of his regulars was a visually impaired man. That day, the visually impaired man dropped a $20 bill without realizing it. Another customer picked up the money, looked at the man who dropped it, then put the money in her own purse.
When the woman reached the window, Prusak asked her to return the other customer’s money to him. She refused. Prusak asked again. The customer refused again. Finally Prusak said, “Please return the $20 or get out of the store, because I’m not going to serve someone as disrespectful as you.” The woman “stormed out”. Prusak served the other customers in line, then went over to the visually impaired man and gave him $20 of his own money.
Another customer who saw the entire event sent an email to Dairy Queen. Owner Dave Pettit received the email. He posted it at Prusak’s store. A fellow employee posted a picture of the email to Facebook. Billionaire Warren Buffet called Prusak to thank him “for being a role model for all the other employees and people in general.” Buffet’s company owns Dairy Queen. He invited Prusak to the 2014 Berkshire Hathaway shareholders meeting in Omaha, Nebraska.
Queen Latifah invited Prusak to be a guest on the “The Queen Latifah Show”. Asked what he likes to do in his spare time, Prusak talked about a passion for NASCAR and said he competes in local Twin Cities races. Latifah had discovered Prusak’s passion ahead of time and played a prerecorded video from NASCAR driver Kevin Harvick. Harvick invited Prusak to be his personal guest at the Daytona 500. Harvick told Prusak he could bring three guests with him. Prusak brought his father as one of his guests. Joey’s father was a local racer who had won a number of regional championships. Prusak learned to love racing from his father.
Other people took time to spotlight Joey’s success as well. A woman gave Prusak an envelope of money for his college fund. When Glenn Beck had Prusak guest on his radio show, he offered to buy Prusak his own franchise. Minnesota Wild, a professional ice hockey team, gave Prusak a suite for himself and 20 guests for a Saturday night game.
People both famous and ordinary spotlighted Joey Prusak
with attention and rewards
because he had created a success they valued.
“Joey Prusak, Dairy Queen Manager In Minnesota, Gets National Attention For Awesome Good Deed”
Huffington Post
September 20, 2013
“Teenage Good Samaritan Joey Prusak rewarded with trip to Daytona 500”
Jordan Bianchi
SB Nation
October 2, 2013
“Warren Buffett Offering Options For MN’s Famous Dairy Queen Manager”
Susan-Elizabeth Littlefield
WCCO Television
September 19, 2013
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Paula M. Kramer
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